Job Description
Join Nexus Digital Solutions as our Senior Digital Marketing Manager and lead innovative campaigns that transform brands in the digital landscape. We're seeking a strategic thinker with a passion for data-driven marketing to spearhead our multi-channel initiatives. This hybrid role offers the opportunity to shape our digital presence while collaborating with cross-functional teams to deliver exceptional results. Enjoy competitive benefits, flexible work arrangements, and a culture that champions creativity and professional growth.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation platforms
- Lead A/B testing initiatives to optimize conversion rates and ROI
- Manage digital advertising budgets across Google Ads, Meta Ads, and programmatic platforms
- Collaborate with content teams to create data-backed content calendars
- Generate actionable insights from market trends and competitor analysis
- Mentor junior marketing specialists and foster team development
Qualifications
- Bachelor's degree in Marketing, Business, or related field (Master's preferred)
- 5+ years of progressive digital marketing experience with proven ROI
- Expertise in Google Analytics, Google Ads, Meta Business Suite, and marketing automation
- Strong analytical skills with experience in data visualization tools (Tableau/Power BI)
- Certifications in Google Analytics, Google Ads, or HubSpot required
- Demonstrated success in managing cross-functional marketing projects
- Proficiency in HTML, CSS, and marketing technology stack integrations
- Exceptional communication skills with ability to present complex data clearly