Job Description
Are you a data-driven strategist looking to scale high-growth brands? GrowthScale Digital is seeking a Senior Digital Marketing Manager to lead our performance marketing initiatives. You will be responsible for executing end-to-end campaigns that drive ROI, enhance brand authority, and push the boundaries of modern digital advertising.
We are a fast-paced agency culture that values innovation, creativity, and analytical rigor. If you are ready to own the strategy and deliver exceptional results, we want to hear from you.
Responsibilities
- Develop and execute comprehensive multi-channel digital marketing strategies across SEM, Social, and Display.
- Manage and optimize high-budget advertising campaigns to ensure maximum ROAS.
- Collaborate with the creative team to produce high-performing ad assets and landing page experiences.
- Conduct deep-dive data analysis to report on KPI performance and actionable insights.
- Lead A/B testing initiatives across customer acquisition funnels to drive conversion rate optimization.
- Stay ahead of industry trends and algorithm updates to maintain a competitive advantage.
Qualifications
- 5+ years of experience in performance marketing or digital advertising roles.
- Expert-level proficiency in Google Ads, Meta Business Suite, and LinkedIn Campaign Manager.
- Strong analytical mindset with hands-on experience using Google Analytics 4 and Data Studio.
- Proven track record of managing monthly ad spends exceeding $50k.
- Excellent communication skills with the ability to translate data into strategic narratives.
- Experience with marketing automation tools and CRM platforms like HubSpot or Salesforce.
- Bachelor's degree in Marketing, Business, or a related quantitative field.