Job Description
Join our dynamic team as a Senior Digital Marketing Manager at InnovateTech Solutions, where innovation meets execution. We're seeking a visionary leader to architect and scale our digital footprint across North America. In this pivotal role, you'll drive measurable growth through cutting-edge strategies while mentoring a high-performing team. Enjoy competitive benefits, flexible work arrangements, and the opportunity to shape the future of digital marketing in Austin's thriving tech ecosystem.
Responsibilities
- Develop and execute comprehensive digital marketing strategies spanning SEO, SEM, content marketing, and social media
- Lead cross-functional campaigns to increase brand awareness and drive qualified leads
- Analyze performance data using Google Analytics, HubSpot, and Adobe Analytics to optimize ROI
- Manage $500K+ digital advertising budgets with proven ROI tracking methodologies
- Oversee content creation pipeline ensuring brand consistency and audience engagement
- Collaborate with product teams to align marketing initiatives with product launches
- Present monthly performance reports to C-suite with actionable insights and growth projections
Qualifications
- 8+ years of progressive digital marketing experience with 3+ in leadership roles
- Proven expertise in SEO/SEM, Google Ads, Facebook Ads Manager, and marketing automation
- Advanced proficiency in analytics tools (Google Analytics, Adobe Analytics) and data visualization
- Strong project management skills with ability to manage complex campaigns across multiple channels
- Bachelor's degree in Marketing, Communications, or related field; MBA preferred
- Certifications in Google Analytics, Google Ads, or HubSpot Marketing Hub
- Experience in B2B SaaS or technology sector required