Job Description
Are you a data-driven marketer with a passion for scaling high-growth brands? GrowthScale Agency is seeking a visionary Senior Digital Marketing Manager to join our elite team in San Francisco. You will lead end-to-end strategy, driving user acquisition and brand authority for our diverse portfolio of tech clients.
This role is designed for a strategist who understands the intersection of creative storytelling and rigorous performance analytics. If you thrive in a fast-paced environment and possess a track record of exceeding ROAS targets, we want to meet you.
Responsibilities
- Develop and execute comprehensive multi-channel digital strategies (SEM, Paid Social, SEO, Content).
- Manage and optimize multi-million dollar monthly advertising budgets across platforms like Google Ads, Meta, and LinkedIn.
- Lead cross-functional teams to ensure brand consistency and messaging alignment across all customer touchpoints.
- Analyze complex data sets to identify growth opportunities, churn prevention, and audience segmentation.
- Collaborate with product and sales teams to refine lead qualification processes and conversion funnels.
- Mentor junior marketing staff and contribute to the evolution of internal agency best practices.
- Report directly to the CMO on performance KPIs, budget utilization, and long-term strategic roadmaps.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related analytical field.
- 5+ years of experience in digital marketing, preferably within a high-growth startup or agency environment.
- Proven expertise in Google Analytics 4, Google Ads, Meta Business Suite, and CRM tools like HubSpot or Salesforce.
- Strong understanding of conversion rate optimization (CRO) and A/B testing methodologies.
- Exceptional analytical skills with the ability to turn raw data into actionable business intelligence.
- Excellent communication and presentation skills, with experience managing client relationships.
- Professional certification in Google Ads or Meta Blueprint is highly preferred.