Job Description
Scale Your Career with GrowthScale Agency
Are you a data-driven marketer with a passion for high-impact performance campaigns? GrowthScale is seeking a seasoned Senior Digital Marketing Manager to lead our client acquisition efforts. We operate at the intersection of creative storytelling and rigorous analytics to deliver exceptional ROAS.
You will join a fast-paced, remote-friendly team in the heart of San Francisco, collaborating with top-tier brands to redefine their digital footprint. If you thrive on strategy, optimization, and scaling budgets, we want to talk to you.
Responsibilities
- Develop and execute comprehensive multi-channel digital strategies across SEM, Paid Social, and Programmatic.
- Manage monthly advertising budgets exceeding $100k, ensuring optimal CPA and ROAS targets are met.
- Lead A/B testing initiatives for landing pages, ad copy, and creative assets to maximize conversion rates.
- Analyze performance data using GA4 and CRM insights to provide actionable reporting to executive stakeholders.
- Manage relationships with platform partners (Google, Meta, LinkedIn) to leverage beta features and campaign support.
- Collaborate with the content and design teams to ensure brand consistency and high-converting creative output.
- Mentor junior media buyers and oversee daily campaign health and pacing.
Qualifications
- 5+ years of experience in performance marketing, preferably within a fast-paced agency environment.
- Deep expertise in Google Ads (Search, Display, YouTube) and Meta Ads Manager.
- Proficiency in marketing automation tools, CRM platforms (HubSpot/Salesforce), and data visualization tools (Looker/Tableau).
- Strong analytical mindset with a proven ability to translate complex data into clear strategic narratives.
- Exceptional project management skills and the ability to multitask across diverse client accounts.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Google Ads and Meta Blueprint certifications are highly preferred.