Job Description
Join our innovative marketing team at Nexus Digital Solutions, where creativity meets data-driven strategy. We're seeking a Senior Digital Marketing Manager to lead our digital transformation initiatives and drive measurable growth in the competitive tech landscape. You'll craft compelling campaigns that resonate with our global audience while leveraging cutting-edge analytics to optimize performance. This role offers the opportunity to shape our digital footprint and mentor a dynamic team in Austin's thriving tech ecosystem.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Analyze campaign performance using tools like Google Analytics and Adobe Analytics to identify optimization opportunities
- Lead A/B testing initiatives to improve conversion rates and ROI across all digital touchpoints
- Collaborate with content and product teams to create data-informed marketing assets
- Manage $500K+ digital advertising budgets while ensuring cost-efficient performance
- Stay current with emerging digital trends and platform algorithm changes
- Present performance insights to executive stakeholders with actionable recommendations
Qualifications
- Bachelor's degree in Marketing, Business, or related field (Master's preferred)
- 5+ years of progressive digital marketing experience with proven ROI-driven results
- Expertise in Google Ads, Facebook Ads Manager, and programmatic advertising platforms
- Advanced proficiency in marketing analytics tools (Google Analytics, Tableau)
- Strong project management skills with experience leading cross-functional teams
- Certifications in Google Ads, Facebook Blueprint, or HubSpot required
- Experience scaling B2B SaaS marketing campaigns with enterprise clients