Job Description
Join our award-winning digital marketing team at Nexus Digital Group, where innovation meets results. We're seeking a visionary Senior Digital Marketing Manager to spearhead data-driven campaigns that captivate audiences and accelerate growth. In this pivotal role, you'll shape our digital ecosystem across SEO, paid media, and emerging platforms while mentoring a high-performing team. Our Austin headquarters offers a collaborative environment with cutting-edge tools and opportunities to work with Fortune 500 clients in tech, e-commerce, and SaaS.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Lead performance marketing initiatives with $500K+ annual ad spend, optimizing for ROAS and CAC
- Analyze complex marketing data using Google Analytics, Adobe Analytics, and marketing automation platforms
- Manage and mentor a team of 4-6 digital specialists while fostering cross-functional collaboration
- Drive innovation through A/B testing, emerging platforms (TikTok, LinkedIn), and marketing technology stack
- Present actionable insights to C-suite stakeholders and align campaigns with business KPIs
Qualifications
- Bachelor's degree in Marketing, Business, or related field with 5+ years digital marketing experience
- Proven expertise in SEO (technical/content), SEM (Google Ads, Bing), and paid social (Meta, LinkedIn)
- Advanced proficiency in analytics tools (GA4, Adobe Analytics) and marketing automation (HubSpot, Marketo)
- Strong leadership background managing teams and driving performance through data-driven decisions
- Experience scaling campaigns for B2B/B2C clients with measurable revenue impact
- Certifications in Google Ads, Analytics, or HubSpot preferred