Job Description
Join Nexus Digital Agency's innovative team as we transform brands in the digital landscape. We're seeking a Senior Digital Marketing Manager to spearhead data-driven campaigns that captivate audiences and accelerate growth. In this pivotal role, you'll architect holistic strategies across SEO, content, and paid channels while mentoring a high-performing team. Our Austin-based headquarters fosters creativity and collaboration, offering competitive benefits and opportunities to shape the future of digital marketing.
Responsibilities
- Develop and execute multi-channel digital marketing strategies aligned with business objectives
- Lead SEO/SEM initiatives to drive organic traffic and conversions
- Oversee content marketing calendar and performance analytics
- Manage paid advertising campaigns across Google, Meta, and emerging platforms
- Analyze campaign data using tools like Google Analytics and Adobe Analytics
- Optimize conversion funnels and A/B test landing pages
- Mentor junior marketing specialists and cross-functional teams
Qualifications
- 5+ years in digital marketing with proven campaign success
- Expertise in SEO, SEM, and content marketing best practices
- Proficiency in analytics platforms (GA4, Adobe Analytics)
- Experience managing PPC budgets over $500K annually
- Certifications in Google Ads, Analytics, or HubSpot preferred
- Strong leadership skills with team management experience
- Ability to translate data into actionable insights
- Bachelor's degree in Marketing or related field