Job Description
Are you a data-driven storyteller with a passion for scaling brands? GrowthScale Agency is seeking a high-impact Senior Digital Marketing Manager to lead our performance marketing initiatives. You will bridge the gap between creative strategy and technical execution to drive exponential growth for our high-growth tech clientele.
We offer a remote-first culture, top-tier benefits, and the opportunity to work with some of the most innovative companies in the Silicon Valley ecosystem.
Responsibilities
- Develop and execute comprehensive multi-channel digital strategies across SEO, SEM, and Paid Social.
- Manage large-scale monthly advertising budgets with a sharp focus on ROAS and CPA optimization.
- Lead A/B testing frameworks to improve landing page conversion rates and user acquisition.
- Collaborate with the content and design teams to create high-converting marketing collateral.
- Analyze campaign performance data using Google Analytics and Looker Studio to derive actionable insights.
- Manage relationships with key vendors and platform account managers.
- Mentor junior marketing associates and foster a culture of data-backed experimentation.
Qualifications
- 5+ years of experience in performance marketing or growth marketing roles.
- Proven track record of managing paid budgets exceeding $50k/month.
- Deep expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Advanced proficiency in Google Analytics 4, Tag Manager, and SEO tools like SEMrush or Ahrefs.
- Exceptional analytical skills with a proficiency in data visualization tools.
- Strong understanding of conversion rate optimization (CRO) and funnel psychology.
- Bachelor's degree in Marketing, Communications, Business, or a related field.