Job Description
We are looking for a dynamic Senior Digital Marketing Manager to lead our brand's digital presence. At Apex Digital Innovations, we don't just follow trends; we set them. You will be at the helm of our multi-channel marketing strategy, working closely with creative and product teams to drive user acquisition and retention.
Our ideal candidate is a data-driven storyteller who understands the nuances of the digital landscape in NYC. If you are ready to take your career to the next level and make a tangible impact on a growing brand, we want to hear from you.
Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Oversee the SEO/SEM, content marketing, and social media channels to maximize brand visibility.
- Analyze campaign performance metrics to optimize ROI and improve conversion rates.
- Manage budgets and negotiate with external vendors and agencies.
- Collaborate with cross-functional teams to ensure brand consistency across all touchpoints.
- Lead the creation of high-impact marketing collateral and landing pages.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- 5+ years of proven experience in digital marketing, with at least 2 years in a leadership role.
- Expert knowledge of Google Analytics, SEO tools (Ahrefs, SEMrush), and CMS platforms (WordPress, HubSpot).
- Strong analytical skills with the ability to interpret complex data sets.
- Exceptional written and verbal communication skills.
- Experience with paid advertising (Google Ads, LinkedIn Ads) is highly preferred.