Job Description
Join GrowthForge Digital's innovative marketing team as we revolutionize brand storytelling in the digital age. We're seeking a visionary Senior Digital Marketing Manager to architect and execute cutting-edge campaigns that captivate audiences and drive measurable growth. In this pivotal role, you'll lead our digital ecosystem strategy across SEO, SEM, social, and emerging platforms while mentoring a high-performing team. If you're passionate about data-driven creativity and thrive in fast-paced environments, this is your opportunity to shape the future of digital engagement.
Responsibilities
- Develop and execute multi-channel digital marketing strategies aligned with business KPIs
- Lead SEO/SEM initiatives to increase organic traffic and conversion rates by 30%+
- Manage paid advertising budgets across Google, Meta, and programmatic platforms
- Oversee content creation and distribution across owned/earned/paid channels
- Analyze performance data using Google Analytics, Adobe Analytics, and marketing automation tools
- Drive customer acquisition and retention through lifecycle marketing campaigns
- Collaborate with product and sales teams to align marketing with business objectives
Qualifications
- 8+ years of progressive digital marketing experience with 3+ years in leadership
- Proven expertise in SEO, SEM, and paid advertising with portfolio of successful campaigns
- Advanced proficiency in Google Analytics, Google Ads, and marketing automation platforms
- Strong data analysis skills with ability to translate insights into actionable strategies
- Experience managing cross-functional teams and external agencies
- Certification in Google Ads, HubSpot, or comparable digital marketing credentials
- Bachelor's degree in Marketing, Communications, or related field