Job Description
We are seeking a visionary Senior Digital Marketing Manager to lead our brand narrative and drive explosive growth. At Lumina Global Solutions, we don't just market products; we engineer experiences that resonate with audiences worldwide.
In this pivotal role, you will spearhead our multi-channel marketing strategy, blending creativity with data-driven insights to optimize our digital footprint. You will manage a talented team of creatives and analysts, ensuring every campaign not only captures attention but converts leads into loyal advocates.
Why Join Us?
- Work with a forward-thinking team at the heart of the UK's financial district.
- Competitive benefits package including private health insurance and pension contributions.
- Access to continuous professional development and industry-leading certifications.
If you are ready to take your career to the next level and shape the future of digital engagement, we want to hear from you.
Responsibilities
- Architect and execute comprehensive digital marketing strategies across SEO, PPC, and content channels to drive brand awareness and lead generation.
- Lead and mentor a cross-functional team of content creators, designers, and marketers to ensure consistent brand messaging and high-quality output.
- Analyze complex data sets to measure campaign performance, identify market trends, and optimize ROI through A/B testing and iterative improvements.
- Collaborate closely with the Sales and Product teams to align marketing initiatives with business objectives and product roadmap.
- Manage the annual marketing budget, allocating resources effectively to maximize impact and minimize waste.
- Oversee the development and execution of thought leadership content, including whitepapers, case studies, and industry reports.
- Stay abreast of emerging digital technologies and marketing trends to ensure Lumina remains at the cutting edge of innovation.
Qualifications
- Proven track record of success in digital marketing management, with a minimum of 5+ years of experience in a senior role.
- Deep expertise in Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and social media strategy.
- Mastery of marketing analytics tools (e.g., Google Analytics, Adobe Analytics, HubSpot) and CRM platforms.
- Exceptional leadership and communication skills, with the ability to influence stakeholders at all levels of the organization.
- Strong creative instincts combined with a rigorous, analytical approach to problem-solving.
- Experience managing budgets of £100k+ annually.
- Relevant marketing certification (e.g., Google Ads, HubSpot Inbound Marketing) is highly desirable.