Job Description
Join Nexus Digital Group as our Senior Digital Marketing Manager and lead cutting-edge campaigns that redefine brand engagement in the digital space. We're seeking a visionary strategist to drive growth through innovative SEO, content, and social media initiatives. This role offers the opportunity to shape our digital footprint while collaborating with top-tier creative technologists and data analysts. Enjoy competitive benefits, flexible work arrangements, and a culture that champions professional development in Austin's thriving tech ecosystem.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, email, and social channels
- Lead A/B testing and conversion optimization initiatives to maximize ROI
- Analyze campaign performance using Google Analytics 4 and marketing automation platforms
- Manage $500K+ annual digital advertising budget with quarterly ROI reporting
- Oversee content creation pipeline aligned with buyer journey mapping
- Collaborate with product teams on growth hacking initiatives
- Mentor junior marketing specialists and cross-functional stakeholders
Qualifications
- 8+ years digital marketing experience with 3+ years in leadership roles
- Proven expertise in scaling organic traffic (SEO) and paid acquisition (PPC)
- Advanced proficiency in Google Analytics, HubSpot, and social media advertising
- Certification in Google Ads, Meta Blueprint, or equivalent
- Experience managing cross-functional teams in agile environments
- Demonstrable track record of driving 30%+ YoY revenue growth
- Bachelor's degree in Marketing, Business, or related field