Job Description
Are you a visionary marketing leader ready to drive growth in a dynamic environment?
Lumina Strategies is seeking a results-driven Senior Digital Marketing Manager to join our elite team in London. In this pivotal role, you will craft and execute high-impact digital strategies that elevate our brand presence and accelerate customer acquisition. You will have the autonomy to experiment with cutting-edge tactics while ensuring our core marketing objectives are met with precision.
Why Join Lumina Strategies?
- Work with a forward-thinking team passionate about digital innovation.
- Access to continuous professional development and certification programs.
- Competitive salary package with performance-based bonuses.
- A collaborative culture that values creativity and data-driven decision-making.
The Role:
We are looking for a strategic thinker who can bridge the gap between creative storytelling and analytical performance. If you thrive in a fast-paced, data-centric environment and have a proven track record of scaling digital channels, we want to hear from you.
Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business goals, focusing on SEO, SEM, and content marketing.
- Manage and optimize paid advertising campaigns (Google Ads, LinkedIn Ads) to maximize ROI and lead generation.
- Analyze market trends and competitor activities to identify new growth opportunities.
- Lead a team of creative professionals to produce high-quality content that engages target audiences.
- Oversee the company's email marketing automation workflows to nurture leads and improve retention rates.
- Track, report, and analyze website analytics using tools like Google Analytics 4 to drive continuous improvement.
- Collaborate with the sales department to ensure marketing efforts directly contribute to revenue targets.
Qualifications
- Minimum of 5+ years of experience in digital marketing, with at least 2 years in a leadership or managerial capacity.
- Proven expertise in SEO, PPC, and social media marketing strategies.
- Strong analytical skills with the ability to interpret complex data sets and translate them into actionable insights.
- Excellent written and verbal communication skills, with a keen eye for detail in copy editing.
- Experience with marketing automation software (e.g., HubSpot, Marketo, Mailchimp) and CRM systems.
- Proficiency in design tools (e.g., Adobe Creative Suite, Canva) is a plus.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.