Job Description
Join our innovative team at GrowthForge Analytics where we're revolutionizing digital marketing through data-driven strategies. As a Senior Digital Marketing Manager, you'll spearhead campaigns that captivate audiences and drive measurable growth in the competitive tech landscape. We offer a dynamic environment where creativity meets analytics, and your expertise will directly impact our brand's evolution. Enjoy competitive benefits, flexible work arrangements, and opportunities to shape the future of digital advertising.
Responsibilities
- Develop and execute comprehensive multi-channel digital marketing strategies across SEO, SEM, social media, and email campaigns
- Analyze performance data using Google Analytics, HubSpot, and Adobe Analytics to optimize ROI and KPIs
- Lead content creation initiatives including blog posts, whitepapers, and video scripts aligned with audience personas
- Manage paid advertising budgets across Google Ads, LinkedIn Ads, and programmatic platforms
- Collaborate with UX/UI teams to enhance conversion funnels and user journey experiences
- Oversee CRM automation and lead nurturing programs to accelerate sales pipeline
- Present monthly performance reports to stakeholders with actionable insights and strategic recommendations
Qualifications
- 5+ years of progressive digital marketing experience with proven campaign management success
- Expert proficiency in Google Analytics, Google Ads, and marketing automation platforms
- Strong SEO/SEM knowledge with experience ranking competitive keywords and managing PPC budgets
- Certification in Google Analytics, HubSpot, or Facebook Blueprint preferred
- Exceptional data storytelling skills with ability to translate analytics into business strategies
- Experience managing cross-functional teams and external agency relationships
- Bachelor's degree in Marketing, Business, or related field