Job Description
We are seeking a visionary Senior Digital Content Strategist to join Lumina Creative Group. In this pivotal role, you will bridge the gap between compelling art and data-driven media. You will be responsible for shaping our brand narrative, crafting high-impact content across multiple platforms, and ensuring our messaging resonates with a diverse, global audience.
As a leader in our creative department, you will collaborate closely with designers, copywriters, and marketing directors to produce premium digital experiences that elevate our client portfolio. If you have an eye for detail, a passion for storytelling, and a proven track record of driving engagement, we want to hear from you.
Responsibilities
- Develop and execute comprehensive content strategies that align with business goals and brand identity.
- Oversee the creation of high-quality copy, visuals, and multimedia assets for web, social media, and email campaigns.
- Analyze audience engagement metrics to optimize content performance and drive conversion rates.
- Lead brainstorming sessions and creative workshops to foster innovation within the media team.
- Maintain a consistent brand voice across all communication channels.
- Manage and mentor junior content creators, providing constructive feedback and professional development.
Qualifications
- 5+ years of experience in digital marketing, content strategy, or communications.
- Proven portfolio demonstrating expertise in copywriting, social media management, and content creation.
- Deep understanding of SEO best practices and analytics tools (e.g., Google Analytics, SEMrush).
- Excellent written and verbal communication skills with a keen eye for design aesthetics.
- Ability to work in a fast-paced, deadline-driven environment.
- Bachelor’s degree in Communications, Marketing, Fine Arts, or a related field.