Job Description
Join Innovatech Media's award-winning content team as we revolutionize how brands connect with audiences. We're seeking a creative and strategic Senior Content Writer to craft compelling narratives that drive engagement, conversions, and brand loyalty. You'll collaborate with marketing, design, and product teams to produce high-impact content across digital platforms. Our Austin-based startup offers competitive benefits, remote flexibility, and opportunities to shape our content strategy in a fast-paced, innovative environment.
Responsibilities
- Develop and execute content strategies aligned with business goals and audience insights
- Write SEO-optimized blog posts, whitepapers, case studies, and email campaigns
- Collaborate with designers to produce engaging social media graphics and video scripts
- Conduct audience research and competitive analysis to inform content direction
- Manage content calendars and ensure consistent brand voice across all channels
- Analyze content performance metrics and optimize based on data-driven insights
- Mentor junior writers and maintain content quality standards
Qualifications
- 5+ years of professional content writing experience in B2B tech or SaaS
- Proven expertise in SEO best practices and content marketing frameworks
- Exceptional storytelling ability with samples demonstrating versatility across formats
- Proficiency with CMS platforms (HubSpot, WordPress) and analytics tools
- Strong project management skills with ability to meet deadlines in agile environments
- Bachelor's degree in Marketing, Communications, or related field
- Portfolio showcasing 10+ published pieces with measurable impact