Job Description
Join our award-winning content team at DigitalCraft Media, where creativity meets strategy. We're seeking a Senior Content Writer to craft compelling narratives that drive brand growth and audience engagement. In this pivotal role, you'll shape our voice across digital platforms while collaborating with marketing, design, and product teams. Our Austin-based startup culture offers flexibility, competitive benefits, and opportunities for professional growth in a fast-paced environment.
Responsibilities
- Develop high-quality content for blogs, websites, email campaigns, and social media channels
- Optimize content for SEO and conversion rate best practices
- Conduct audience research to create data-driven content strategies
- Collaborate with cross-functional teams to align content with business goals
- Manage editorial calendars and ensure consistent brand voice
- Analyze content performance metrics and iterate based on insights
- Mentor junior writers and contribute to content style guides
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of professional content writing experience
- Proven portfolio demonstrating SEO-optimized content
- Expertise in CMS platforms (WordPress preferred)
- Strong analytical skills with experience using Google Analytics
- Exceptional storytelling abilities across multiple formats
- Ability to manage multiple projects under tight deadlines
- Knowledge of digital marketing funnels and conversion optimization