Job Description
Join our dynamic marketing team at DigitalPulse Creative, where your words become powerful tools for brand transformation. We're seeking a visionary Senior Content Writer to craft compelling narratives that captivate audiences across digital platforms. In this pivotal role, you'll collaborate with strategists, designers, and SEO specialists to produce high-impact content that drives measurable business growth. Our Austin-based culture thrives on innovation, creativity, and data-driven storytelling.
What You'll Achieve: Elevate brand voice through blog posts, whitepapers, and campaign copy. Optimize content for search visibility while maintaining narrative excellence. Translate complex concepts into engaging stories that convert. Lead content strategy initiatives and mentor junior writers.
Responsibilities
- Develop SEO-optimized blog posts, articles, and landing page copy
- Produce long-form content including whitepapers and case studies
- Collaborate with design team to create visually integrated content assets
- Conduct audience research to inform content strategy and messaging
- Manage content calendars and ensure consistent brand voice
- Analyze content performance metrics and iterate based on data
- Mentor junior writers through peer reviews and skill development
Qualifications
- 5+ years professional content writing experience
- Proven portfolio demonstrating SEO expertise and conversion-focused copy
- Mastery of CMS platforms (WordPress, HubSpot)
- Advanced knowledge of SEO principles and keyword research
- Exceptional storytelling ability across B2B and B2C verticals
- Strong analytical skills using tools like Google Analytics
- Bachelor's degree in Marketing, Communications, or related field