Job Description
Transform brands into compelling narratives at ContentCraft Pro! We're seeking a visionary Senior Content Writer to join our dynamic Austin-based team. As the voice of our B2B SaaS clients, you'll craft persuasive content that drives conversions, builds authority, and fuels digital growth. Collaborate with creative strategists, SEO specialists, and brand managers to deliver content that captivates audiences and delivers measurable ROI. If you're passionate about storytelling, data-driven creativity, and pushing content boundaries, this is your moment to shine in one of America's most vibrant tech hubs.
Responsibilities
- Develop long-form content (blogs, whitepapers, case studies) and short-form copy (ad copy, emails, social posts) aligned with client brand voice and SEO goals
- Conduct audience research and competitive analysis to identify content gaps and opportunities
- Optimize content for search intent, incorporating keyword research and semantic SEO principles
- Collaborate with design and marketing teams to ensure visual and messaging consistency
- Analyze content performance metrics and refine strategies based on engagement data
- Manage content calendars and maintain consistent publishing schedules across platforms
- mentor junior writers and maintain style guide documentation
Qualifications
- 5+ years of professional content writing experience with proven portfolio of B2B SaaS content
- Expertise in SEO best practices, including on-page optimization and keyword research tools
- Exceptional storytelling ability with demonstrated conversion-focused writing samples
- Proficiency in CMS platforms (WordPress, HubSpot) and content analytics tools
- Strong project management skills with ability to meet tight deadlines
- Experience developing content strategies for complex technical products
- Bachelor's degree in Marketing, Communications, Journalism, or related field