Job Description
Are you a visionary storyteller with a passion for driving brand growth? Vantage Growth Media is looking for a Senior Content Marketing Manager to lead our global content strategy. In this pivotal role, you will define our voice, scale our audience, and transform complex technical concepts into high-converting narratives.
We are seeking a strategic thinker who balances creative flair with data-driven decision-making to deliver world-class B2B marketing initiatives.
Responsibilities
- Develop and execute a comprehensive multi-channel content strategy aligned with business objectives.
- Lead a high-performing team of copywriters, designers, and SEO specialists to scale content production.
- Own the editorial calendar, ensuring a consistent drumbeat of high-authority assets including whitepapers, case studies, and blog posts.
- Collaborate with Product and Sales teams to create bottom-of-funnel content that accelerates lead conversion.
- Optimize existing content for SEO and performance, utilizing analytics to refine our distribution strategy.
- Establish and maintain brand voice across all external communications and digital touchpoints.
- Manage marketing budgets and report on content ROI to executive leadership.
Qualifications
- 6+ years of experience in content marketing, preferably in a B2B SaaS environment.
- Proven track record of scaling organic traffic and lead generation through strategic content.
- Deep expertise in SEO principles, keyword research, and content management systems (CMS).
- Exceptional editorial skills with a portfolio demonstrating high-impact storytelling.
- Proficiency in Google Analytics, SEMRush/Ahrefs, and marketing automation tools like HubSpot.
- Strong leadership capabilities with experience mentoring cross-functional teams.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.