Job Description
Lumina Spirits Co. is a leading innovator in the craft beverage industry, renowned for our artisanal spirits and sustainable production methods. As we expand our market presence, we are seeking a dynamic Head of Digital Marketing to spearhead our global digital initiatives. In this pivotal role, you will drive brand awareness, customer acquisition, and retention through cutting-edge digital strategies tailored to the luxury beverage sector.
You will work closely with our executive team to align digital campaigns with our brand heritage and modern aesthetics. We are looking for a leader who can translate complex product stories into compelling digital narratives that resonate with connoisseurs and new audiences alike.
Responsibilities
- Develop and execute a comprehensive digital marketing strategy to drive brand growth and market share in the competitive spirits industry.
- Lead and mentor a team of digital specialists, including SEO, content, and social media managers, fostering a culture of innovation and excellence.
- Oversee the optimization of the company website and e-commerce platforms to maximize conversion rates and user experience.
- Manage paid media campaigns across Google Ads, LinkedIn, and social platforms, ensuring high ROI and efficient budget allocation.
- Craft compelling content strategies that highlight the craftsmanship and sustainability of our beverage portfolio.
- Analyze key performance indicators (KPIs) and provide actionable insights to refine marketing tactics and improve overall performance.
Qualifications
- Proven experience (7+ years) in digital marketing, with at least 3 years in a leadership role within the Food & Beverage, Retail, or Luxury Goods sectors.
- Strong command of SEO, SEM, content marketing, and social media strategy with a demonstrated track record of successful campaigns.
- Excellent analytical skills with the ability to interpret data, generate reports, and make data-driven decisions.
- Exceptional leadership abilities with a focus on team development, cross-functional collaboration, and project management.
- Deep understanding of the craft beverage market and consumer behavior within the luxury segment.
- BA/BS in Marketing, Communications, Business, or a related field; MBA is a plus.