Job Description
Join our dynamic team at Nexus Growth Partners as a Digital Marketing Strategist and revolutionize how brands connect with audiences in the digital age. We're seeking a visionary leader to architect data-driven campaigns that captivate, convert, and scale. In this role, you'll own the full digital ecosystem—from SEO to social media—while collaborating with cross-functional teams to deliver measurable ROI. If you're passionate about cutting-edge marketing technology and thrive in fast-paced environments, this is your moment to make an impact.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, email, and content channels
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation platforms
- Lead A/B testing initiatives to optimize conversion rates and user engagement
- Manage PPC campaigns with Google Ads and Bing Ads, focusing on budget efficiency and ROAS
- Create data-driven reports to track KPIs and present insights to executive stakeholders
- Collaborate with product teams to align marketing initiatives with business objectives
- Stay ahead of industry trends and emerging platforms to maintain competitive advantage
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 5+ years of hands-on digital marketing experience with proven ROI-driven results
- Expert proficiency in Google Analytics, Google Ads, and marketing automation tools (HubSpot/Marketo)
- Strong understanding of SEO/SEM best practices, including keyword research and technical SEO
- Experience managing multi-channel budgets exceeding $500,000 annually
- Advanced data analysis skills with ability to translate metrics into actionable strategies
- Certifications (Google Ads, Google Analytics, HubSpot) highly valued
- Portfolio demonstrating successful digital campaigns with quantifiable results