Job Description
Are you ready to drive digital growth?
Apex Digital Solutions is a premier performance marketing agency looking for a results-oriented Digital Marketing Specialist to join our dynamic team in New York City. We are dedicated to scaling brands through innovative SEO strategies, data-driven content, and cutting-edge digital campaigns. If you have a passion for analytics and a knack for crafting compelling narratives, we want to hear from you.
As a key member of our marketing team, you will bridge the gap between creative strategy and technical execution. You will play a pivotal role in optimizing our clients' online presence, improving search engine rankings, and maximizing ROI across multiple channels.
Why Join Us?
- Competitive salary and performance bonuses.
- Comprehensive health, dental, and vision insurance.
- Flexible remote work options and professional development stipends.
- A collaborative and inclusive company culture.
Responsibilities
- Develop and execute comprehensive SEO strategies to increase organic traffic and improve search engine rankings for our clients.
- Manage and optimize pay-per-click (PPC) campaigns, including Google Ads and social media advertising, to maximize conversion rates.
- Create and distribute high-quality content (blogs, whitepapers, social posts) that aligns with brand voice and SEO best practices.
- Conduct in-depth keyword research and competitive analysis to identify market opportunities.
- Analyze website performance using Google Analytics 4 and other tools to provide actionable insights and report on KPIs.
- Collaborate with the web development team to implement technical SEO improvements and site audits.
- Manage email marketing campaigns to nurture leads and drive customer retention.
Qualifications
- 3+ years of proven experience in Digital Marketing, SEO, or Content Marketing.
- Deep understanding of SEO principles, including on-page, off-page, and technical SEO.
- Proficiency in Google Analytics (GA4), Google Search Console, and SEMrush/Ahrefs.
- Experience with HTML, CSS, and basic web development concepts is a strong plus.
- Excellent copywriting and proofreading skills with a focus on user engagement.
- Strong analytical mindset with the ability to interpret data and translate it into actionable strategies.
- Experience with marketing automation tools (e.g., HubSpot, Marketo) preferred.
- Self-motivated with the ability to manage multiple projects and deadlines in a fast-paced environment.