Job Description
Are you a dynamic and results-driven Digital Marketing Specialist ready to elevate your career? Catalyst Digital Solutions, a cutting-edge agency at the forefront of digital innovation, is searching for a passionate individual to join our vibrant team in New York City. We partner with leading brands globally, crafting bespoke digital strategies that drive measurable growth and engagement. If you thrive in a fast-paced environment, possess a strong analytical mindset, and are eager to make a significant impact, we want to hear from you!
At Catalyst Digital Solutions, we believe in empowering our employees with the tools, training, and autonomy to excel. You'll work on diverse projects, collaborate with brilliant minds, and have ample opportunities for professional development and advancement. Join us and help shape the future of digital marketing.
Responsibilities
- Develop, implement, and manage comprehensive digital marketing campaigns across various channels (SEO, SEM, social media, email, display).
- Conduct in-depth keyword research, competitive analysis, and audience segmentation to optimize campaign performance.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve specific ROI targets.
- Create engaging, high-quality content strategies aligned with brand voice and marketing objectives.
- Monitor, analyze, and report on key performance indicators (KPIs) using analytics tools (Google Analytics, SEMrush, etc.).
- Collaborate with content creators, designers, and sales teams to ensure brand consistency and campaign synergy.
- Stay abreast of the latest digital marketing trends, tools, and best practices, proactively recommending new strategies.
- A/B test various elements of digital campaigns to continually improve performance and user experience.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3-5 years of proven experience in a digital marketing role, preferably within an agency setting.
- Expertise in SEO/SEM best practices and strong proficiency with Google Ads, Google Analytics, and GTM.
- Demonstrable experience with social media marketing platforms (LinkedIn, Facebook, Instagram, X) and associated analytics.
- Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot) and CRM systems.
- Excellent written and verbal communication skills, with a keen eye for detail and compelling copywriting.
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Google Ads and Google Analytics certifications are highly preferred.