Job Description
Join our dynamic marketing team at GrowthForge Digital, where innovation meets impact. We're seeking a results-driven Digital Marketing Specialist to architect and execute transformative campaigns that elevate our clients' digital presence. This role blends creativity with analytics to drive measurable growth in today's competitive landscape. You'll collaborate with cross-functional teams to craft compelling narratives across multiple channels while optimizing for maximum ROI.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across SEO, SEM, email, and social media platforms
- Manage PPC campaigns with budget optimization and conversion rate maximization
- Conduct A/B testing on landing pages, CTAs, and email sequences
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation tools
- Create data-driven reports to track KPIs and demonstrate ROI to stakeholders
- Collaborate with content team to align messaging with campaign objectives
- Stay updated on algorithm changes and emerging digital trends
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of hands-on experience in digital marketing with proven ROI results
- Advanced proficiency in Google Ads, Analytics, and Tag Manager
- Expertise in marketing automation platforms (HubSpot, Marketo, or Salesforce Marketing Cloud)
- Strong analytical skills with ability to translate data into actionable insights
- Experience managing cross-channel campaigns with multi-million dollar budgets
- Certifications in Google Ads, Analytics, or HubSpot preferred
- Portfolio demonstrating successful campaign implementations