Job Description
Join Nexus Digital Agency as a Digital Marketing Specialist and drive transformative growth for our diverse portfolio of tech and e-commerce clients. We're seeking a data-driven innovator to orchestrate multi-channel campaigns that captivate audiences and deliver measurable ROI. In this pivotal role, you'll collaborate with cross-functional teams to craft compelling digital experiences that convert browsers into loyal customers. Our Austin-based team thrives on creativity, analytics, and cutting-edge technology, offering a dynamic environment where your expertise will directly shape brand success.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, PPC, email, and social media channels
- Analyze campaign performance using Google Analytics, SEMrush, and marketing automation platforms
- Optimize conversion funnels through A/B testing and data-driven decision making
- Manage paid advertising budgets across Google Ads, Meta Ads, and LinkedIn campaigns
- Create engaging content for blogs, social platforms, and email newsletters
- Collaborate with designers and developers to ensure cohesive brand experiences
- Generate monthly performance reports and actionable insights for stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of hands-on digital marketing experience with proven ROI results
- Expertise in Google Analytics, Google Ads, and Facebook Ads Manager
- Strong proficiency in SEO tools (SEMrush, Ahrefs) and marketing automation
- Experience with CRM platforms (HubSpot, Salesforce) and email marketing
- Exceptional analytical skills with data interpretation abilities
- Portfolio demonstrating successful campaign implementations