Job Description
We are looking for a Data-Driven Digital Marketing Manager to join our elite marketing team in San Francisco. In this pivotal role, you will be responsible for crafting and executing comprehensive digital strategies that drive brand awareness, lead generation, and revenue growth. You will act as the bridge between creative storytelling and analytical performance metrics, ensuring our clients achieve maximum ROI in competitive markets.
Why Join Us?
- Work with a forward-thinking team utilizing the latest marketing technologies.
- Competitive salary and comprehensive benefits package.
- Flexible remote-first policy with quarterly in-person team retreats.
Responsibilities
- Strategic Planning: Develop and implement multi-channel digital marketing strategies aligned with business goals and client objectives.
- SEO & SEM: Optimize website content and structure to improve organic search rankings; manage paid search campaigns (Google Ads) for maximum conversion.
- Content Strategy: Collaborate with copywriters and designers to create high-quality, engaging content that resonates with target audiences.
- Analytics & Reporting: Monitor KPIs using tools like Google Analytics 4 and Tableau; produce monthly performance reports and actionable insights.
- Campaign Management: Oversee end-to-end execution of email marketing, social media campaigns, and paid media initiatives.
- Market Research: Conduct competitive analysis and stay updated on emerging trends in digital marketing to keep strategies innovative.
Qualifications
- Experience: Minimum of 5 years of experience in digital marketing, with a strong focus on SEO and content strategy.
- Technical Skills: Proficiency in Google Analytics, Google Search Console, HubSpot, or similar marketing automation platforms.
- Certifications: Google Ads or HubSpot Inbound Marketing certification is highly preferred.
- Communication: Excellent verbal and written communication skills with the ability to articulate complex strategies to diverse stakeholders.
- Tools: Familiarity with CMS platforms (WordPress, Drupal) and A/B testing tools (Optimizely, VWO).
- Soft Skills: Strong project management abilities and a passion for continuous learning in a fast-paced environment.