Job Description
Welcome to The Azure Collection, where luxury meets digital innovation. We are seeking a visionary Digital Marketing Manager to elevate our brand presence across all digital channels. If you have a passion for hospitality and a knack for SEO, this is your chance to shape the future of our guest experience. You will be responsible for driving direct bookings, enhancing our online reputation, and crafting compelling narratives that resonate with our high-end clientele.
Responsibilities
- Lead the end-to-end digital marketing strategy to drive direct bookings and enhance brand awareness across all platforms.
- Oversee SEO, SEM, and content marketing initiatives to optimize organic search rankings and improve website traffic.
- Manage social media ecosystems (Instagram, Facebook, LinkedIn), ensuring a cohesive, premium aesthetic and engaging content.
- Analyze website traffic and user behavior (Google Analytics) to optimize conversion rates and guest engagement.
- Collaborate closely with the Sales and Revenue Management teams to align digital campaigns with revenue goals.
- Manage the annual marketing budget and allocate resources effectively for maximum ROI.
- Stay ahead of industry trends and competitor activities to keep The Azure Collection at the forefront of the luxury market.
Qualifications
- Minimum of 5 years of experience in digital marketing, specifically within the hospitality or luxury retail sector.
- Proven track record of managing successful SEO campaigns and improving search visibility.
- Expert proficiency in Google Analytics, HubSpot, and marketing automation tools.
- Strong creative writing skills with an exceptional eye for detail and design.
- Experience managing paid advertising campaigns (Google Ads, Meta Ads) with a focus on high-value placements.
- Excellent communication, leadership, and interpersonal skills.
- Bachelor's degree in Marketing, Communications, or a related field is preferred.