Job Description
The Opportunity
We are seeking a visionary Digital Marketing Manager to join our dynamic team in New York City. In this pivotal role, you will be the architect of our online presence, driving brand awareness, customer acquisition, and revenue growth through innovative digital strategies.
If you are a results-oriented strategist who thrives in a fast-paced environment and loves turning data into actionable insights, we want to hear from you.
Responsibilities
- Strategy & Planning: Develop and execute comprehensive digital marketing strategies aligned with business objectives, including SEO, PPC, and social media campaigns.
- Content Leadership: Oversee content creation and distribution to ensure brand voice consistency and high engagement across all channels.
- Data Analysis: Monitor, analyze, and report on campaign performance metrics (KPIs) to optimize ROI and drive continuous improvement.
- Lead Generation: Manage the lead generation funnel, working closely with the sales team to convert prospects into loyal customers.
- CRM Management: Maintain and optimize our CRM systems to track customer interactions and enhance user experience.
Qualifications
- Experience: Minimum of 4-6 years of proven experience in digital marketing, with a focus on B2B or SaaS environments.
- Technical Skills: Proficiency in Google Analytics, Google Ads, Meta Ads Manager, and SEO tools (e.g., SEMrush, Ahrefs).
- Creativity: Strong copywriting and creative thinking skills to craft compelling narratives.
- Education: Bachelor’s degree in Marketing, Business, or a related field.
- Communication: Excellent verbal and written communication skills with the ability to present complex data to stakeholders.