Job Description
Join our award-winning creative agency and lead the charge in digital innovation! We're seeking a visionary Digital Marketing Manager to spearhead integrated campaigns for Fortune 500 brands. You'll craft data-driven strategies that captivate audiences and drive measurable ROI across all digital channels. This hybrid role offers competitive benefits, professional development stipends, and the chance to shape the future of marketing in our dynamic NYC office.
Responsibilities
- Develop and execute multi-channel digital marketing strategies across SEO, SEM, social media, and email campaigns
- Analyze performance metrics using Google Analytics, HubSpot, and Adobe Analytics to optimize campaign ROI
- Lead A/B testing initiatives to refine conversion funnels and improve customer journey touchpoints
- Manage cross-functional teams including designers, content creators, and paid media specialists
- Present performance insights to C-suite executives and key stakeholders with actionable recommendations
- Stay ahead of industry trends through continuous research on emerging platforms and technologies
- Oversee $1M+ digital ad budgets with rigorous financial accountability
Qualifications
- 5+ years of progressive digital marketing experience with proven campaign success
- Expertise in Google Ads, Facebook Ads Manager, and programmatic advertising platforms
- Advanced proficiency in marketing automation tools (HubSpot, Marketo, or Salesforce Marketing Cloud)
- Strong analytical skills with ability to translate data into strategic insights
- Bachelor's degree in Marketing, Communications, or related field (MBA preferred)
- Certifications in Google Analytics, Google Ads, and/or HubSpot required
- Portfolio demonstrating 3+ successful integrated marketing campaigns