Job Description
Join our award-winning digital marketing team at GrowthForge Digital, where innovation meets execution. We're seeking a strategic Digital Marketing Manager to drive our brand's online presence and accelerate revenue growth through data-driven campaigns. You'll lead integrated digital strategies across multiple channels while mentoring a high-performing team. Our Austin headquarters offers a collaborative, fast-paced environment with cutting-edge tools and unlimited growth opportunities.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing
- Lead performance marketing campaigns with $1M+ annual budget, optimizing for CAC and ROAS
- Manage and mentor a team of 4-6 digital specialists
- Analyze campaign data using Google Analytics, Adobe Analytics, and marketing automation platforms
- Collaborate with product and sales teams to align marketing initiatives with business goals
- Drive A/B testing and conversion rate optimization across all digital touchpoints
- Stay ahead of industry trends and emerging technologies
Qualifications
- 5+ years of digital marketing experience with 2+ years in management
- Proven expertise in scaling B2B/B2C digital campaigns across multiple channels
- Advanced proficiency in Google Analytics, Google Ads, and major social media platforms
- Certifications in Google Ads, HubSpot, or Meta Blueprint preferred
- Strong analytical skills with ability to translate data into actionable insights
- Experience managing marketing automation tools (Marketo, HubSpot)
- Excellent project management and cross-functional leadership abilities