Job Description
Join InnovateTech Solutions as our Digital Marketing Manager and revolutionize how brands connect with audiences in the digital age. We're seeking a strategic innovator to lead our marketing initiatives in Austin's vibrant tech ecosystem. Drive measurable growth through cutting-edge campaigns while collaborating with cross-functional teams to elevate our market presence. This role offers the autonomy to shape our digital strategy and the resources to execute transformative ideas.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, PPC, social media, and email channels
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation tools
- Lead content creation initiatives including blog posts, whitepapers, and video campaigns
- Manage $500K+ annual marketing budget with ROI-focused optimization
- Coordinate with design and product teams to ensure brand consistency across all digital touchpoints
- Implement A/B testing frameworks for landing pages and email sequences
- Stay ahead of digital marketing trends and emerging technologies
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of digital marketing experience with proven campaign success
- Advanced proficiency in Google Ads, Facebook Ads Manager, and HubSpot/Marketo
- Strong analytical skills with experience translating data into actionable insights
- Certification in Google Analytics, HubSpot, or similar preferred
- Experience managing cross-functional teams and external vendors
- Portfolio demonstrating successful digital marketing campaigns