Job Description
Join Nexus Innovations as our Digital Marketing Manager and lead transformative online campaigns that captivate audiences and drive explosive growth. We're seeking a strategic visionary to architect our digital ecosystem across channels, blending data-driven insights with creative storytelling to dominate competitive landscapes. This role empowers you to shape our brand narrative while optimizing ROI through innovative automation and cutting-edge analytics.
Responsibilities
- Develop and execute multi-channel digital strategies across SEO, SEM, social media, and email marketing
- Lead performance marketing campaigns with A/B testing and conversion rate optimization
- Manage $500K+ annual ad budgets across Google Ads, Meta, and programmatic platforms
- Analyze KPIs using Google Analytics 4, Adobe Analytics, and marketing automation tools
- Collaborate with creative teams to produce high-impact content and visual assets
- Oversee CRM implementation and customer journey mapping for retention
- Present quarterly growth reports to C-suite with actionable strategic recommendations
Qualifications
- 5+ years progressive digital marketing experience with measurable ROI results
- Expert proficiency in Google Ads, Google Analytics, and marketing automation platforms
- Proven success scaling B2B SaaS or e-commerce brands through digital channels
- Certifications in Google Ads, Meta Blueprint, or HubSpot Marketing
- Advanced data visualization skills with experience in Power BI or Tableau
- Strong understanding of CRO methodologies and A/B testing frameworks
- Exceptional project management with experience managing cross-functional teams