Job Description
Join Nexus Digital Solutions as our Digital Marketing Manager and revolutionize how brands connect with audiences in the digital age. We're seeking a strategic innovator to lead our cross-channel marketing initiatives and drive measurable growth for our expanding portfolio of tech clients. In this pivotal role, you'll craft data-driven campaigns that captivate, convert, and cultivate lasting customer relationships. Our Austin-based team thrives on creativity and collaboration, offering competitive benefits and opportunities to shape the future of digital marketing.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing channels
- Lead performance marketing campaigns with KPI-driven optimization and budget management
- Analyze campaign metrics using Google Analytics, Adobe Analytics, and marketing automation platforms
- Collaborate with creative teams to produce high-impact content and visual assets
- Manage digital advertising budgets across Google Ads, Meta Ads, and emerging platforms
- Conduct market research and competitor analysis to identify growth opportunities
- Implement A/B testing frameworks to continuously improve conversion rates
- Present performance insights and strategic recommendations to executive stakeholders
Qualifications
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- 5+ years in digital marketing with 2+ years in managerial roles
- Proven expertise in SEO/SEM, paid advertising, and marketing automation (HubSpot/Marketo)
- Advanced proficiency in Google Analytics, Google Ads, and Facebook Ads Manager
- Strong data analysis skills with experience in interpreting complex metrics
- Exceptional project management abilities with cross-functional leadership experience
- Certifications in Google Analytics, Google Ads, or HubSpot preferred
- Portfolio demonstrating successful digital campaigns with measurable ROI