Job Description
Join InnovateTech Solutions as our Digital Marketing Manager and spearhead transformative campaigns that captivate audiences across digital platforms. We're seeking a strategic visionary to drive brand awareness, customer acquisition, and revenue growth through innovative marketing initiatives. Collaborate with cross-functional teams to develop data-driven strategies that resonate with our tech-savvy audience and position us as an industry leader.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Lead content creation initiatives including blog posts, whitepapers, and video campaigns
- Analyze campaign performance metrics using Google Analytics and marketing automation tools
- Manage PPC campaigns with $50K+ monthly budgets across Google Ads and social platforms
- Coordinate with design teams to produce compelling visual assets
- Drive lead generation and conversion optimization through A/B testing
- Present monthly performance reports to executive stakeholders
Qualifications
- 5+ years of digital marketing experience with proven ROI-driven campaigns
- Expertise in SEO/SEM, Google Analytics, and marketing automation platforms
- Strong portfolio demonstrating successful B2B tech marketing initiatives
- Advanced proficiency in content strategy and storytelling
- Experience managing cross-functional teams and agency partners
- Google Ads and HubSpot certifications preferred
- Bachelor's degree in Marketing, Communications, or related field