Job Description
We are seeking a visionary Digital Content Strategist to lead our narrative across all digital touchpoints. In this pivotal role, you will bridge the gap between creative storytelling and data-driven SEO, ensuring our brand voice resonates with a global audience.
At Lumina Creative, we don't just create content; we build digital ecosystems. You will work closely with our design, development, and marketing teams to produce high-impact campaigns that drive engagement and conversion.
Why join us?
- Work with a world-class creative team in the heart of London.
- Flexible working policy and generous professional development budget.
- Competitive pension scheme and private healthcare.
Responsibilities
- Develop and execute a comprehensive content strategy aligned with business goals and SEO best practices.
- Manage the editorial calendar and oversee the production of high-quality copy, blogs, whitepapers, and social media assets.
- Analyze performance metrics (KPIs) to refine content strategies and maximize organic traffic growth.
- Collaborate with cross-functional teams to ensure brand consistency across all channels.
- Conduct keyword research and competitor analysis to identify new content opportunities.
- Lead creative brainstorming sessions and mentor junior copywriters on tone and style.
- Optimize existing content for accessibility and mobile responsiveness.
Qualifications
- Minimum of 4 years of experience in content strategy, digital marketing, or communications.
- Proven track record of managing SEO-optimized content with measurable results.
- Strong portfolio demonstrating exceptional writing and editing skills across various formats.
- Familiarity with CMS platforms such as WordPress, Drupal, or Contentful.
- Experience with analytics tools (Google Analytics, Hotjar) and A/B testing methodologies.
- Bachelor’s degree in Marketing, Communications, English, or a related field.
- Excellent understanding of current digital trends and social media algorithms.