Job Description
Are you a visionary digital strategist with a passion for gastronomy? The Culinary Collective is seeking a dynamic Head of Digital Marketing to spearhead our online presence across our portfolio of award-winning establishments in London. We are looking for a leader who understands the nuances of the luxury dining sector and can translate culinary excellence into compelling digital narratives. You will be responsible for driving brand awareness, customer acquisition, and loyalty through innovative digital strategies.
Responsibilities
- Develop and execute a comprehensive digital marketing strategy aligned with the company's brand identity and business objectives.
- Oversee SEO and SEM initiatives to maximize organic visibility and drive high-intent traffic to our booking platforms.
- Manage paid media campaigns across Google, Facebook, Instagram, and TikTok, optimizing for ROI and conversion.
- Craft high-quality, engaging content that resonates with foodies and luxury diners, including blog posts, newsletters, and social media copy.
- Analyze key performance metrics (KPIs) and provide actionable insights to refine marketing funnels.
- Collaborate with the culinary team to create visual assets and behind-the-scenes content that captures the essence of our dining experience.
Qualifications
- 5+ years of experience in digital marketing, specifically within the Food & Beverage or Hospitality industry.
- Proven track record of successful SEO campaigns and strong understanding of technical SEO best practices.
- Proficiency in CMS platforms (WordPress, HubSpot) and analytics tools (Google Analytics 4, Google Search Console).
- Excellent copywriting skills with a keen eye for detail and aesthetic appeal.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.