Job Description
We are seeking a visionary Creative Content Strategist to elevate our brand's narrative and drive engagement across digital platforms. At Lumina Creative, we believe in the power of storytelling to connect brands with their audiences. You will be the bridge between our artistic vision and our marketing goals, crafting compelling visual and written content that resonates deeply.
In this role, you will lead the creative direction for high-impact campaigns, collaborate with world-class designers and copywriters, and ensure our brand voice remains authentic and influential in a crowded marketplace. If you have an eye for design and a brain for analytics, we want to meet you.
Responsibilities
- Orchestrate Creative Campaigns: Lead the end-to-end strategy for digital content, from concept development to final execution, ensuring alignment with brand guidelines.
- Visual Storytelling: Partner with the design team to curate and commission artwork that aligns with current trends while maintaining long-term brand consistency.
- Performance Analysis: Monitor content performance metrics (KPIs) to iterate on strategies, optimizing content for maximum reach and conversion.
- Content Management: Oversee the editorial calendar for social media and the company blog, ensuring a steady stream of high-quality, relevant material.
- Brand Voice Governance: Ensure all creative outputs communicate the brand's premium positioning and core values effectively.
- Team Leadership: Mentor junior content creators and provide constructive feedback to foster a culture of excellence.
Qualifications
- Experience: 5+ years of experience in creative strategy, digital marketing, or art direction within a fast-paced agency or in-house environment.
- Portfolio: A robust, diverse portfolio demonstrating strong conceptual thinking and visual aesthetic.
- Technical Skills: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and basic video editing tools.
- Writing Ability: Exceptional command of the English language with a focus on persuasive copywriting and brand voice.
- Strategic Mindset: Ability to translate complex business objectives into accessible, engaging creative concepts.
- Tools: Familiarity with project management software (e.g., Asana, Trello) and SEO tools (e.g., SEMrush, Google Analytics).