Job Description
Are you a visionary storyteller with a knack for digital engagement? Lumina Creative Group is looking for a Creative Content Strategist to join our elite marketing team in the heart of New York City.
We are a forward-thinking agency that blends high-end art direction with data-driven marketing. In this role, you will bridge the gap between compelling visual narratives and SEO performance. You won't just be creating content; you will be crafting digital experiences that resonate with audiences and drive tangible business results.
Why Join Us?
- Competitive salary and comprehensive benefits package.
- Hybrid work model in a world-class office overlooking Central Park.
- Access to premium design software and continuous learning opportunities.
- Collaborative environment with a team of industry veterans.
Responsibilities
- Strategic Planning: Develop and execute a comprehensive content calendar that aligns with brand goals, marketing campaigns, and SEO objectives.
- Visual Storytelling: Collaborate with the design team to produce high-quality visual assets, including infographics, social graphics, and video scripts.
- Copywriting: Craft compelling, persuasive, and on-brand copy for web pages, blogs, email campaigns, and social media platforms.
- Social Media Management: Manage and grow our social media presence, engaging with the community and fostering brand loyalty.
- Analytics & Optimization: Monitor content performance using analytics tools (e.g., Google Analytics) and iterate on strategies to improve engagement and conversion rates.
- Brand Voice: Maintain a consistent and authentic brand voice across all digital touchpoints.
Qualifications
- Experience: 3+ years of professional experience in content strategy, digital marketing, communications, or graphic design.
- Portfolio: A robust portfolio demonstrating strong writing, design, and strategic thinking capabilities.
- Technical Skills: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and basic knowledge of HTML/CSS.
- SEO Knowledge: Understanding of SEO best practices, keyword research, and on-page optimization.
- Communication: Exceptional written and verbal communication skills with the ability to articulate complex ideas clearly.
- Tools: Familiarity with project management tools (e.g., Asana, Trello) and CMS platforms (e.g., WordPress).