Job Description
Join a Team That Values Innovation & Growth
Are you a results-driven digital marketer with a passion for SEO and brand storytelling? Apex Digital is seeking a Senior SEO & Digital Marketing Specialist to join our elite team in New York. In this role, you will be the architect of our organic growth strategy, driving high-quality traffic and maximizing conversion rates through data-backed initiatives.
We are looking for someone who doesn't just execute campaigns but strategically innovates to stay ahead of the curve in the ever-evolving digital landscape. If you have a keen eye for analytics and a creative mind for content, we want to hear from you.
What You'll Do
As a key member of our marketing department, you will:
- Develop and execute comprehensive SEO strategies to improve search engine rankings and organic visibility.
- Manage end-to-end digital marketing campaigns, including PPC, social media, and email marketing.
- Conduct in-depth keyword research and competitive analysis to identify growth opportunities.
- Collaborate with content creators to optimize landing pages and improve user experience.
- Monitor campaign performance using Google Analytics and other tools to report on ROI and KPIs.
- Stay updated on the latest industry trends and algorithm updates to ensure our strategies remain effective.
Who You Are
We are looking for a candidate with a proven track record of success. You possess a blend of analytical prowess and creative flair. You are detail-oriented yet strategic, and you thrive in a fast-paced, collaborative environment.
Responsibilities
- Develop and execute comprehensive SEO strategies to improve search engine rankings and organic visibility.
- Manage end-to-end digital marketing campaigns, including PPC, social media, and email marketing.
- Conduct in-depth keyword research and competitive analysis to identify growth opportunities.
- Collaborate with content creators to optimize landing pages and improve user experience.
- Monitor campaign performance using Google Analytics and other tools to report on ROI and KPIs.
- Stay updated on the latest industry trends and algorithm updates to ensure our strategies remain effective.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3+ years of proven experience in SEO, SEM, and digital marketing.
- Strong proficiency with Google Analytics, Google Search Console, and SEO tools (e.g., Ahrefs, SEMrush).
- Experience managing paid advertising campaigns (Google Ads, LinkedIn Ads) with a track record of high ROI.
- Excellent written and verbal communication skills.
- Ability to analyze data and translate insights into actionable marketing strategies.
- Self-starter with the ability to work independently and as part of a team.