Job Description
Are you a visionary marketer looking to dominate the search results? Apex Digital Solutions is seeking a talented Senior SEO & Content Strategist to join our elite marketing team in London.
In this pivotal role, you will be the architect behind our organic growth strategy. You won't just be optimizing keywords; you will be crafting compelling narratives that drive traffic, engage audiences, and convert leads. We are looking for a data-driven professional who thrives in a fast-paced environment and possesses a deep understanding of the ever-evolving digital landscape.
Join us and take your career to the next level while shaping the future of our brand's digital presence.
Responsibilities
- Develop and execute comprehensive SEO strategies to drive organic traffic growth and improve search engine rankings.
- Conduct in-depth keyword research and competitive analysis to identify high-value opportunities.
- Lead the content strategy, ensuring alignment with user intent and SEO best practices.
- Collaborate with the technical team to improve site architecture, crawlability, and page speed.
- Analyze performance metrics using tools like Google Analytics 4 and SEMrush to report on ROI and KPIs.
- Optimize on-page elements, including meta tags, headings, and internal linking structures.
- Manage and mentor junior marketing staff on SEO trends and best practices.
Qualifications
- 3-5+ years of proven experience in SEO and Content Marketing within a B2B or B2C environment.
- Deep understanding of technical SEO principles, including schema markup and site audits.
- Excellent copywriting and editing skills with a knack for storytelling.
- Proficiency in SEO tools such as Ahrefs, SEMrush, or Moz.
- Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
- Excellent communication skills and the ability to work cross-functionally with design and development teams.
- Experience with Google Ads and social media marketing is a plus.