Job Description
Join Sterling Communications as our Senior Public Relations Manager and lead transformative brand narratives for Fortune 500 clients. We're seeking a strategic storyteller to amplify client voices across digital and traditional media landscapes. At Sterling, you'll drive award-winning campaigns while mentoring a high-performing team in our Manhattan headquarters.
Responsibilities
- Develop and execute comprehensive PR strategies aligned with client business objectives
- Cultivate relationships with top-tier journalists and media outlets across key industries
- Lead crisis communication protocols and reputation management initiatives
- Oversee content creation including press releases, thought leadership articles, and social narratives
- Analyze media performance metrics and optimize campaigns using data-driven insights
- Manage PR team performance and professional development programs
- Collaborate with creative teams to integrate PR with broader marketing campaigns
Qualifications
- 8+ years of progressive PR experience with 3+ years in leadership roles
- Proven track record of securing placements in Forbes, WSJ, and industry-specific outlets
- Crisis management expertise with real-world case studies
- Advanced proficiency in media monitoring tools (Cision, Meltwater, etc.)
- Digital PR experience including SEO-optimized content and influencer partnerships
- Master's degree in Communications, Journalism, or related field
- Strong analytical skills with experience measuring PR ROI
- Exceptional writing and presentation abilities