Job Description
Join our award-winning PR agency at the forefront of brand storytelling and reputation management. We're seeking a dynamic Senior Public Relations Manager to craft compelling narratives that shape public perception and drive measurable results for Fortune 500 clients. This role offers the opportunity to lead high-stakes campaigns, collaborate with creative visionaries, and make an impact in the fast-paced world of strategic communications.
At Sterling Communications, we foster an environment of innovation and growth. You'll work alongside industry veterans while mentoring junior talent, all while representing brands that define culture and industry trends. Our benefits include comprehensive health coverage, flexible work arrangements, and professional development stipends.
Responsibilities
- Develop and execute comprehensive PR strategies aligned with client business objectives and market trends
- Cultivate and maintain relationships with key media outlets, journalists, and industry influencers
- Lead crisis communications protocols and reputation management initiatives
- Manage digital PR campaigns including social media amplification and SEO-optimized content
- Oversee press event planning, media tours, and product launch activations
- Analyze campaign performance metrics and deliver actionable insights to clients
- Mentor junior PR team members and foster collaborative agency culture
Qualifications
- Bachelor's degree in Communications, Journalism, Public Relations, or related field (Master's preferred)
- 7+ years of progressive PR experience with agency or in-house corporate communications
- Proven track record of securing Tier 1 media placements in major publications
- Expert crisis management experience with documented case studies
- Advanced proficiency in media monitoring tools (e.g., Cision, Meltwater)
- Exceptional writing skills with portfolio demonstrating press releases and pitch samples
- Strong analytical abilities with experience measuring PR ROI and KPIs