Job Description
Are you a master storyteller with a knack for shaping public perception? Luminary Brand Strategy is seeking a high-impact Senior PR Manager to join our fast-paced New York City office. You will lead comprehensive communications campaigns, manage high-profile media relationships, and elevate our clients to industry-leading status. If you are passionate about brand narrative and crisis management, we want to meet you.
Responsibilities
- Develop and execute comprehensive PR strategies that align with client business objectives.
- Cultivate and maintain strong relationships with top-tier journalists, influencers, and industry analysts.
- Draft compelling press releases, thought leadership articles, and media pitches.
- Lead crisis communications and reputation management efforts during high-stakes situations.
- Monitor and analyze media coverage to optimize ongoing brand messaging and ROI.
- Mentor junior team members and foster a collaborative creative environment.
Qualifications
- Bachelor’s degree in Communications, Journalism, Public Relations, or a related field.
- 6+ years of experience in agency or in-house PR, preferably within a tech or lifestyle sector.
- Demonstrated ability to land high-impact media placements in top-tier national outlets.
- Exceptional writing, editing, and verbal communication skills with a portfolio of published work.
- Strong understanding of digital PR, SEO integration, and social media trends.
- Proven ability to manage multiple projects under tight deadlines in a client-facing role.