Job Description
Join our award-winning PR team at Apex Communications and shape the future of brand storytelling in Canada's dynamic media landscape. We're seeking a strategic Senior Public Relations Manager to lead high-impact campaigns for Fortune 500 clients, drive media relations excellence, and elevate brand narratives in the digital age.
Why Apex? We're a B Corp-certified agency where creativity meets data-driven results. Enjoy flexible work arrangements, professional development stipends, and a collaborative culture that values innovation and authenticity.
Responsibilities
- Develop and execute comprehensive PR strategies for diverse portfolio clients
- Cultivate and maintain relationships with top-tier media outlets and key influencers
- Lead crisis communication protocols and reputation management initiatives
- Drive digital PR campaigns including SEO-optimized press releases and content marketing
- Manage client accounts and deliver measurable ROI through KPI tracking
- Mentor junior team members and foster agency-wide best practices
- Collaborate with creative teams to produce compelling campaign assets
Qualifications
- 8+ years of progressive PR experience with 3+ years in leadership roles
- Proven track record securing Tier 1 media placements and viral campaigns
- Certificate in PR or Communications (CPRC, APR preferred)
- Expertise in crisis communication and reputation management frameworks
- Advanced proficiency in PR tools (Cision, Muck Rack, TrendKite)
- Portfolio demonstrating measurable campaign success
- Experience managing budgets over $500K annually
- Exceptional writing skills with samples of press releases and pitches