Job Description
Are you a strategic storyteller ready to elevate brand narratives?
Lumina PR Group is seeking a visionary Senior Public Relations Manager to lead our high-profile client portfolio in the heart of New York City. In this pivotal role, you will drive the strategic vision for our communications efforts, securing high-impact media placements and fostering enduring relationships with key industry influencers.
If you thrive in a fast-paced environment and possess a knack for turning complex stories into compelling content, we want to hear from you.
Responsibilities
- Strategic Leadership: Develop and execute comprehensive PR strategies that align with client business objectives and market trends.
- Media Relations: Cultivate and maintain strong relationships with journalists, editors, and influencers to secure premier media coverage and thought leadership opportunities.
- Crisis Management: Lead the response to potential PR crises, ensuring timely, transparent, and effective communication to protect brand reputation.
- Content Strategy: Collaborate with creative teams to craft press releases, op-eds, and pitch decks that resonate with target audiences.
- Analytics & Reporting: Monitor PR metrics, analyze campaign performance, and provide data-driven insights to optimize future strategies.
- Team Mentorship: Mentor junior team members and foster a culture of creativity, excellence, and collaboration within the agency.
Qualifications
- Experience: 5+ years of proven experience in public relations, communications, or marketing, preferably within an agency or corporate environment.
- Education: Bachelor’s degree in Communications, Marketing, Journalism, or a related field; Master’s degree is a plus.
- Network: Extensive network of media contacts within the tech, finance, or lifestyle sectors.
- Skills: Exceptional writing and editing skills with a keen eye for detail and tone.
- Tools: Proficiency in PR software (e.g., Cision, Muck Rack) and analytics tools (e.g., Google Analytics, PR Newswire).
- Soft Skills: Strong project management abilities, strategic thinking, and the capacity to work under tight deadlines.