Job Description
Join our award-winning PR team at Apex Communications Group, where we shape brand narratives that captivate audiences and drive market leadership. We're seeking a dynamic Senior Public Relations Manager to elevate our clients' visibility in competitive industries. This role offers the opportunity to work with Fortune 500 brands, craft compelling stories, and lead high-stakes media campaigns in the heart of NYC's vibrant communications landscape.
Responsibilities
- Develop and execute comprehensive PR strategies for diverse client portfolios
- Build and maintain relationships with top-tier journalists and media influencers
- Lead crisis communications and reputation management initiatives
- Oversee digital PR campaigns including influencer partnerships and social media amplification
- Manage media events, press conferences, and product launches
- Analyze campaign performance metrics and optimize strategies quarterly
- Mentor junior team members and coordinate cross-departmental projects
Qualifications
- 7+ years of progressive PR experience with agency-side background
- Proven track record of securing features in top-tier media outlets
- Expertise in crisis communications and reputation management
- Strong digital PR skills with experience in influencer marketing
- Exceptional writing abilities with samples of press releases and bylined articles
- Bachelor's degree in Communications, Journalism, or related field
- Proficiency in PR tools (Cision, Meltwater) and analytics platforms