Job Description
We are seeking a dynamic and results-driven Senior Public Relations Manager to join our elite communications team in New York City. In this pivotal role, you will be responsible for crafting and executing high-impact public relations strategies that elevate our brand's voice across national and international media channels. You will lead the narrative for key product launches, manage crisis communications, and foster deep relationships with top-tier journalists and influencers. If you are a strategic thinker with a passion for storytelling and a proven track record of driving media visibility, we want to hear from you.
Why Join Apex Communications?
- Work with a diverse portfolio of industry-leading clients.
- Competitive benefits package including health, dental, and vision insurance.
- Flexible remote work options and professional development stipends.
Responsibilities
- Develop and execute comprehensive PR strategies aligned with business objectives to enhance brand visibility and reputation.
- Lead all media outreach efforts, including writing and distributing press releases and pitching stories to targeted journalists.
- Manage relationships with key media outlets, influencers, and industry thought leaders to secure high-quality placements.
- Monitor and analyze media coverage, providing detailed reports on campaign performance and ROI.
- Oversee crisis management protocols, ensuring rapid and effective response to potential reputational threats.
- Collaborate with internal marketing and product teams to ensure consistent messaging across all channels.
Qualifications
- Bachelor’s degree in Communications, Marketing, Public Relations, or a related field; Master’s degree is a plus.
- Minimum of 5-7 years of progressive experience in public relations, preferably within a PR agency or a corporate communications department.
- Proven track record of securing press coverage in top-tier publications and media outlets.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Strong understanding of SEO principles and how they apply to digital PR and content marketing.
- Proficiency in PR software tools such as Cision, Muck Rack, or similar media intelligence platforms.