Job Description
Are you a master storyteller with a knack for shaping public perception? Luminary Brand Strategy Group is seeking a high-impact Senior Public Relations Manager to lead our flagship accounts. In this role, you will craft narrative-driven campaigns, manage high-stakes crisis communications, and serve as the strategic bridge between our clients and top-tier media outlets.
We foster a collaborative, fast-paced environment where creativity is rewarded and professional growth is the standard. If you are ready to elevate your career at a premier agency in the heart of Manhattan, we want to hear from you.
Responsibilities
- Develop and execute comprehensive PR strategies that align with client business objectives.
- Cultivate and maintain strong relationships with Tier-1 journalists, editors, and industry influencers.
- Draft high-impact press releases, thought leadership articles, and media pitches.
- Lead media training sessions and provide counsel for executive spokespeople.
- Monitor industry trends and news cycles to identify proactive media opportunities.
- Manage complex crisis communication plans and sensitive public issues.
- Track and analyze campaign performance metrics to provide actionable reporting to stakeholders.
Qualifications
- Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
- 6+ years of agency experience in a fast-paced PR environment.
- Proven track record of securing placements in national and trade media outlets.
- Exceptional writing, editing, and storytelling skills with a portfolio to match.
- Deep understanding of both traditional PR and digital/social media integration.
- Strong project management skills with the ability to manage multiple high-stakes accounts.
- Proficiency in media monitoring tools such as Cision, Muck Rack, or Meltwater.